Case study
Personalizing fan experience for
a leading US basketball league.
Our client is a sporting league for emerging players with a fan base of 5+ million and was seeking to expand its customer base in the 15–25-year age group. Download full case study
Challenges
The plan was to create targeted, personalized content to enable the league to develop an explicit fan base untapped by other leagues.
Outcomes
  • Mapped 5 million fans and identified demographics, including age and location.
  • Identified critical trends among followers, likes, dislikes, positive and negative sentiment influencers by customer segment.
  • Analyzed data and built models to glean competitor intelligence.
  • Helped the league to compete effectively using the voice of customer comparison primarily inferred using unstructured conversations.
If you are looking to improve your customer experience, using data is a great place to start. We can help you collect, analyze, and use data to enhance your interactions with your customers.
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