We see significant investments happening in Banking Industry in the US in the last 10 years. This is especially true when banks are obliged to meet the intensified regulatory requirements which formed after many financial catastrophes. Competitive banks which focus extremely on growth agenda are increasingly adopting AI solutions with help of top artificial intelligence companies. AI can transform banking industry to face competitive threats, enhance customer experience and distinguish operational efficiencies.
This article discusses on the evolution of Artificial Intelligence in banking, a look back on the history of AI which has spurred this evolution and innovation to develop useful AI solutions which help and drive the banking industry. Also, it discusses on how fast Banks in the US are adopting AI to boost customer experience and drive revenues with special emphasis on Chatbots and Fraud Detection Products.
Banking is a data intensive industry. It is beyond the capability of a human brain to analyse and interpret the huge complex data patterns in each and every transaction which occurs in banking industry on minute basis. Artificial Intelligence can easily identify these data patterns and make relevant connections much faster. AI also improves customer personalisation and that is why Banking industry continues to adopt this technology. AI can answer numerous questions about routine banking issues in real-time.
Artificial Intelligence as a concept was first devised in 1955 by Stanford Professor John McCarthy, he defined AI as the Science and Engineering of making Intelligent Machines. Simply put, AI is a specialised branch of Computer Science in which a machine simulates the cognitive functions that relate to the human mind. For example, banking revolves around numerous problem-solving scenarios which require in depth analysis and rapid development of solutions to numerous challenges. Artificial intelligence find numerous applications in banking industry to enhance the customer experience and give a personalized touch while maintaining a highly secure environment.
Banks and other Financial Institutions are most likely to introduce AI/ML technology for Risk Assessment (49%), then for Financial Research/analysis (45%) followed by Investment/portfolio management (37%). Apart from this banks would introduce AI/ML technology in Trading (33%), Credit Approval Process (29%), KYC and Anti Money Laundering (29%), Regulation and Compliance (26%), Administration (17%) and Sales (17%).
With the advent of newer platforms and interaction channels for customers to communicate and transact with the banks, chances and opportunities for complex fraud is also on the rise. Next-gen technologies like AI and Machine Learning (ML) lend a helping hand to banks in detecting typical fraud patterns. Banks have come to realise that sooner or later they need to tap into the total potential of AI including Machine Learning (ML), Natural Language Processing (NPL), Natural Language Understanding (NLU), Artificial Neural Networks (ANN), and Pattern Recognition to detect and prevent fraud instances.
In 2009, FBI cracked a huge phishing case which stole account details of numerous people to transfer about $1.5 million into fake accounts they controlled.
This is just one example to stress on the importance of adoption of Nuvento AI for fraud detection.
Let us quickly understand 2 main types of banking frauds and how AI can detect and prevent these:
This occurs when an unauthorized person seizes the login details of a customer and logs into the customer account. AI is widely used to detect and prevent such frauds by integrating biometrics into the login module in order to identify the customer using voice and face recognition technologies.
Whenever there is a deviation from the normal transaction pattern of customer, alerts can be triggered to detect the instance using AI and ML technologies.
Get in touch to know how our AI solutions identify, analyse and control fraudulent transactions and specious payments much before these are processed.
Banks are greatly focusing on providing differentiated experience to their customers who are always spoilt with choice. Advanced product recommendations and intelligent financial advice is what customers sought for from a trusted bank. Contextual decision making is a critical area and chatbots help with improving conversational banking by delivering insights proactively.
Chatbots engage greatly with customers by using advanced speech and natural language processing capabilities, also sentiment analytics to gauge the emotions, tone and voice accent to offer customised products/solutions based on the specific context in discussion. Nuvento AI Chatbots are effective in keeping costs under control and reducing resolution errors by minimising manual intervention which would enhance customer loyalty.
Image Source: https://www.emarketer.com/content/chatbots-in-u-s-banking
All these technological advances enhance the process of collecting insights and apply advanced analytics to create unique customer benefits.